{"title":"Business \u0026 Economics - Public Relations","description":"\u003cp\u003eUncover business books, bookkeeping guides, and more at our online bookstore!\u003c\/p\u003e","products":[{"product_id":"social-media-marketing-all-in-one-for-dummies-9781394318759","title":"Social Media Marketing All-In-One for Dummies","description":"\u003cp\u003e\u003cb\u003eShare your brand message and connect with your customers\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThere's no way around it--social media is everywhere, and the savviest businesses are making the most of it. With the help of \u003ci\u003eSocial Media Marketing All-in-One For Dummies, \u003c\/i\u003e you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. 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Taken together, the material in this book offers the most complete look to date at the work of a man whose ideas are considered the single most important influence on modern propaganda, public relations, and spin.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Edward Bernays\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ig Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.50w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781632462046\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed \"engineering of consent.\" During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would \"Make the World Safe for Democracy. The CPI would become the blueprint in which marketing strategies for future wars would be based upon.\u003c\/p\u003e \u003cp\u003eBernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist \"Torches of Freedom\" and his work for the United Fruit Company connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. He worked for dozens of major American corporations including Procter \u0026amp; Gamble and General Electric, and for government agencies, politicians, and non-profit organizations. Of his many books, Crystallizing Public Opinion (1923) and Propaganda (1928) gained special attention as early efforts to define and theorize the field of public relations. 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But the strange truth is that our attempts to stamp out hypocrisy often backfire, creating what Michael Hallsworth calls \u003ci\u003eThe Hypocrisy Trap\u003c\/i\u003e. In this groundbreaking book, he shows how our relentless drive to expose inconsistency between words and deeds can actually breed more hypocrisy or, worse, cynicism that corrodes democracy itself. \u003cp\u003e\u003c\/p\u003eThrough engaging stories and original research, Hallsworth shows that not all hypocrisy is equal. While some forms genuinely destroy trust and create harm, others reflect the inevitable compromises of human nature and complex societies. \u003ci\u003eThe Hypocrisy Trap\u003c\/i\u003e offers practical solutions: ways to increase our own consistency, navigate accusations wisely, and change how we judge others' actions. 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For more information, visit lightboxpr.com or theyogaofmarketing.com.","brand":"booksdeli.com","offers":[{"title":"Jeanna Valenti \/ Paperback \/ English","offer_id":48311313137821,"sku":"9781964686837","price":20.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_cd62bfc9-1be5-4ea9-a134-931128715114.jpg?v=1779261659"},{"product_id":"referable-how-to-get-unlimited-introductions-without-even-asking-9781636806013","title":"Referable: How to Get Unlimited Introductions Without Even Asking","description":"\u003cp\u003e\u003cstrong\u003eWhat if you never had to ask for a referral again?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost small businesses struggle with how to best attract clients and customers. But what if, instead of asking for referrals, your clients naturally introduced you to the people they care most about? The most successful entrepreneurs don't chase referrals. 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Whitt (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"I have been looking forward to the day Marc Whitt would share his wisdom in a book. Marc has always been a leader in our field, no matter his institutional or professional association role. His casual writing style makes this book a real treat to read, and I suggest you keep it on your desk for quick reference.\" - Larry D. Lauer, Vice Chancellor Emeritus, Texas Christian University, and Author, Advancing Higher Education in Uncertain Times\u003c\/p\u003e\u003cp\u003e\"Marc Whitt's book, PR Lessons Learned Along The Way, is truly remarkable -and I say that having reviewed many PR books in my time. The advice 'Maintain a good sense of humor. It will always see you through life's ups and downs' has surely never been more apt than today, with so much bad news around us. And yet the optimism that runs through this book is precisely what we need right now, and is also precisely true. Our profession's embrace of professionalism; of constant improvement; and of strategy make it -as Whitt argues- indispensable. PR is a conversation, not a lecture. And reading this book feels exactly that -one expert having a conversation with his readers, and imparting the knowledge of decades along the way.\" - Francis Ingham, MPRCA, PRCA Director General, London, England\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"PR Lessons Learned Along The Way is a superb resource offering context and guiderails to manage nonprofit and higher education brands in a strategic and sustainable way. Marc reminds us of the inherent service orientation of our calling, the imperative of values such as leadership, integrity and urgency, the value of playing the long game, and the devil that resides in the detail of public relations work. Whether you are a communications rookie, a mid-career professional or a seasoned expert, you will come away from PR Lessons Along The Way feeling empowered and maybe even a little more in love with the craft than you were yesterday.\" - Morgan Roth, Senior Vice President, Communication \u0026amp; Marketing, The ALS Association, Washington, DC\u003c\/p\u003e\u003cp\u003e\"Marc Whitt's book is an indispensable guide for all of us currently in public relations and advancement, as well as for anyone seeking to enter the field. Marc applies his many years of experience to each topic he addresses, but his tone is never condescending or 'know-it-all' - instead, he offers pragmatic advice and solutions that will help everyone from the PR newbie to the seasoned veteran.\"- Jeffrey T. Spoeri, Associate Vice President for University Advancement, Lamar University, Beaumont, Texas\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc C. Whitt\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cherrymoon Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 276\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.69d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798349629488\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eWhitt, Marc C.:\u003c\/i\u003e\u003c\/b\u003e - Marc C. Whitt is an award-winning public relations professional, bestselling author, and student-focused educator with four decades of experience in higher education and nonprofit communications. A columnist for Strategic Magazine, a curated platform for global communication industry leaders, Whitt is the author of two #1 Amazon bestsellers, 'When In Doubt, Make Applesauce!' and 'PR Lessons Learned Along the Way, ' both named to BookAuthority's \"100 Best PR Books of All Time\" and recognized with Goody Business Book Awards. His 2025-released book TAKEAWAYS was an immediate Amazon #1 New Release in Marketing and Communications. He is the recipient of the PRSA East Central District Platinum Award for distinguished service and the James C. Bowling Excellence in Public Relations Award, presented by the University of Kentucky Department of Integrated Strategic Communication and UK Journalism Alumni Association, for a distinguished record of achievement in public relations. He was also recognized by the Eastern Kentucky University Department of Communication with its Distinguished Alumni Award and the university's Golden Apple Award for excellence in teaching. Whitt serves on several nonprofit boards and is recognized as a Social Impact Author for his contributions to public relations thought leadership and PR education.","brand":"booksdeli.com","offers":[{"title":"Marc C. Whitt \/ Hardcover \/ English","offer_id":48752189145245,"sku":"9798349629488","price":41.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_b846bce2-d36f-453c-abf0-f9a0511641ff.jpg?v=1785920712"},{"product_id":"takeaways-ideas-strategies-and-encouragement-for-the-nonprofit-public-relations-professional-9798868929175","title":"Takeaways: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional","description":"\u003cp\u003eBestselling and award-winning PR practitioner and author Marc C. Whitt returns with his third book, \u003cstrong\u003e\u003cem\u003eTAKEAWAYS: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional \u003c\/em\u003e\u003c\/strong\u003e(Cherrymoon Media, 2025) - the Winner in the 2025 Goody Business Book Awards' \"Marketing: Communications \u0026amp; Public Relations Category.\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn his latest work, Whitt explores the vital role nonprofit organizations play in our communities and the world-and why effective, strategic public relations is essential to their success. He dives into topics such as media relations, branding, community engagement, leadership, fundraising and donor relations, digital communication, and ethical decision-making. He examines the growing role of artificial intelligence in nonprofit PR and how it can be used smartly and strategically to maximize impact. Whitt also discusses hiring and developing the right team, because, as every seasoned professional knows, success is never a solo endeavor.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut more than anything, \u003cstrong\u003e\u003cem\u003eTAKEAWAYS \u003c\/em\u003e\u003c\/strong\u003eis a book about people. It's about the incredible individuals who make this profession meaningful-our colleagues, mentors, students, and, most importantly, the communities and causes we serve. It's about the lessons we learn from one another, the challenges that refine us, and the joy that comes from doing work that truly matters.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLike his previous books-\u003cem\u003ePR Lessons Learned Along the Way and When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional\u003c\/em\u003e- \u003cstrong\u003e\u003cem\u003eTAKEAWAYS\u003c\/em\u003e\u003c\/strong\u003e is written in a conversational tone. Why? Because Marc Whitt believes that an easygoing, storytelling approach not only provokes thought but also sparks new ideas, rekindles old ones, and encourages professionals at every stage of their careers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're just stepping into the world of nonprofit PR, are well into your journey, or are reflecting on a long and fulfilling career, you'll find something valuable within these pages.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc C. Whitt\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cherrymoon Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 378\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.88d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798868929175\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eWhitt, Marc C.:\u003c\/i\u003e\u003c\/b\u003e - Marc C. Whitt is an award-winning public relations professional, bestselling author, and student-focused educator with four decades of experience in higher education and nonprofit communications. A columnist for Strategic Magazine, a curated platform for global communication industry leaders, Whitt is the author of two #1 Amazon bestsellers, 'When In Doubt, Make Applesauce!' and 'PR Lessons Learned Along the Way, ' both named to BookAuthority's \"100 Best PR Books of All Time\" and recognized with Goody Business Book Awards.He is the recipient of the PRSA East Central District Platinum Award for distinguished service and the James C. Bowling Excellence in Public Relations Award, presented by the University of Kentucky Department of Integrated Strategic Communication and UK Journalism Alumni Association, for a distinguished record of achievement in public relations. He was also recognized by the Eastern Kentucky University Department of Communication with its Distinguished Alumni Award and the university's Golden Apple Award for excellence in teaching. Whitt serves on several nonprofit boards and is recognized as a Social Impact Author for his contributions to public relations thought leadership and PR education.","brand":"booksdeli.com","offers":[{"title":"Marc C. Whitt \/ Hardcover \/ English","offer_id":48752296853661,"sku":"9798868929175","price":41.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_8974d6c6-51ea-4fa9-af41-fcd1f8205660.jpg?v=1785921439"},{"product_id":"when-in-doubt-make-applesauce-core-habits-of-the-masterful-public-relations-professional-9798349627880","title":"When in Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional","description":"\u003cp\u003eAs greater demands and expectations are placed on those who practice public relations, PR veteran and author Marc Whitt contends that we should advance ourselves to the ultimate level of professional skill and excellence: that of a masterful public relations professional. Achieving the masterful status in our profession should become our North Star - our guiding light, he writes. These individuals are the profession's cream of the cream of the crop.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut those wishing to reach the masterful level must embrace and practice eight core habits, as Whitt details in his second book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc C. Whitt\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cherrymoon Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 446\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 1.00d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798349627880\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eWhitt, Marc C.:\u003c\/i\u003e\u003c\/b\u003e - Marc C. Whitt is an award-winning public relations professional, bestselling author, and student-focused educator with four decades of experience in higher education and nonprofit communications. A columnist for Strategic Magazine, a curated platform for global communication industry leaders, Whitt is the author of two #1 Amazon bestsellers, 'When In Doubt, Make Applesauce!' and 'PR Lessons Learned Along the Way, ' both named to BookAuthority's \"100 Best PR Books of All Time\" and recognized with Goody Business Book Awards. His 2025-released book TAKEAWAYS was an immediate Amazon #1 New Release in Marketing and Communications. He is the recipient of the PRSA East Central District Platinum Award for distinguished service and the James C. Bowling Excellence in Public Relations Award, presented by the University of Kentucky Department of Integrated Strategic Communication and UK Journalism Alumni Association, for a distinguished record of achievement in public relations. He was also recognized by the Eastern Kentucky University Department of Communication with its Distinguished Alumni Award and the university's Golden Apple Award for excellence in teaching. Whitt serves on several nonprofit boards and is recognized as a Social Impact Author for his contributions to public relations thought leadership and PR education.","brand":"booksdeli.com","offers":[{"title":"Marc C. Whitt \/ Hardcover \/ English","offer_id":48752392765597,"sku":"9798349627880","price":41.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_dd475996-dd9d-4bd3-a8c7-160ba07b5874.jpg?v=1785922664"},{"product_id":"brought-to-you-by-how-corporations-warped-the-truth-conned-the-public-and-broke-democracy-9781639736324","title":"Brought to You by: How Corporations Warped the Truth, Conned the Public, and Broke Democracy","description":"\u003cp\u003e\u003cb\u003eRecommended by BILL McKIBBEN on the EZRA KLEIN SHOW\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\"A book that every citizen needs to read.\" \u003c\/b\u003e\u003cb\u003e-JILL ABRAMSON, author of \u003ci\u003eMerchants of Truth\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very nature of truth itself-from investigative reporter and \u003ci\u003eDrilled\u003c\/i\u003e podcast host Amy Westervelt. \u003cp\u003e\u003c\/p\u003eWhether it's the tobacco industry lying about the health dangers of cigarettes, Big Pharma burying studies that make its products less marketable, or Big Oil misleading the public on the dangers of the climate crisis, we all know corporations use doubt and science denial to avoid responsibility. So why do we continue to let them get away with it? \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eBrought to You By\u003c\/i\u003e, Amy Westervelt exposes the plot hidden within the familiar story of science denial. Over the last century, Big Industry has built a vast apparatus of think tanks, lobbyists, sponsored university labs, and obliging news networks to con the public and fool decision-makers, poisoning the informational ecosystem and warping the nature of truth along the way. \u003cp\u003e\u003c\/p\u003eWith her signature wit and incisiveness, Westervelt shows how the masterminds of corporate misinformation-people like Herb Schmertz, the public relations pioneer who made Mobil \"the thinking man's oil company,\" Richard Edelman, the PR guy who helped the dairy industry vilify oat milk, and David Petraeus, the disgraced spy chief using counter- insurgency tactics to discredit climate science, have ushered in an era of unprecedented corporate control. \u003cp\u003e\u003c\/p\u003eOnly by exposing this well-oiled machine can we begin to repair the social contract; reclaim truth and democracy; and redraw the lines between corporate speech and individual speech, a lie and an opinion, a dollar and a word.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amy Westervelt\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.21lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.48h x 6.40w x 1.18d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781639736324\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 07\/20\/2026\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 07\/17\/2026 pg. 1\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 09\/01\/2026\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAmy Westervelt, \u003c\/b\u003ean acclaimed investigative climate journalist and the author of \u003ci\u003eForget \"Having It All\" How America Messed Up Motherhood-and How to Fix It \u003c\/i\u003e, is the founder and executive producer of the Critical Frequency network, which includes the award-winning podcasts\u003ci\u003e Unfinished: Short Creek, This Land\u003c\/i\u003e, and\u003ci\u003e Drilled. Drilled \u003c\/i\u003ehas expanded from a podcast into a climate-focused global newsroom, co-publishing with the \u003ci\u003eGuardian, ProPublica, Rolling Stone\u003c\/i\u003e, and more. She lives in Costa Rica.\u003cbr\u003e","brand":"booksdeli.com","offers":[{"title":"Amy Westervelt \/ Hardcover \/ English","offer_id":48968500510877,"sku":"9781639736324","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/5648\/9373\/files\/img_dea6b3e6-1e76-439d-a414-b44fcfae3052.jpg?v=1790752106"}],"url":"https:\/\/booksdeli.com\/collections\/business-economics-public-relations.oembed","provider":"booksdeli.com","version":"1.0","type":"link"}