How to Win Work: The Architect's Guide to Business Development and Marketing

You are a great designer, but no-one knows. Now what?This indispensable book, written by one of the...
BD$102.39 BMD
BD$102.39 BMD
SKU: 9781859469323
Product Type: Books
Please hurry! Only 198 left in stock
Author: Jan Knikker
Format: Paperback
Language: English
Subtotal: BD$102.39
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How to Win Work: The Architect's Guide to Business Development and Marketing by Knikker, Jan

How to Win Work: The Architect's Guide to Business Development and Marketing

BD$102.39

How to Win Work: The Architect's Guide to Business Development and Marketing

BD$102.39
Author: Jan Knikker
Format: Paperback
Language: English

You are a great designer, but no-one knows. Now what?

This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.

It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years' experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad.

Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.



Author: Jan Knikker
Publisher: Riba Publishing
Published: 03/01/2021
Pages: 216
Binding Type: Paperback
Weight: 1.05lbs
Size: 9.10h x 6.00w x 0.80d
ISBN: 9781859469323

About the Author

Jan Knikker is Partner at MVRDV, leading the Contracts, Business Development and Public Relations efforts. He leads MVRDV's branding efforts and has overseen the practice's rapid expansion into new markets, focusing on solutions for global issues through its architecture and urbanism. Jan regularly lectures internationally, at commercial and academic venues in Germany, the UK, Israel, Colombia, Austria, Australia, Kuala Lumpur, and elsewhere. He writes for various publications and was Deputy Editor of Domus 2019.




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