Scientific Advertising

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and...
BD$20.06 BMD
BD$20.06 BMD
SKU: 9789358987881
Product Type: Books
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Author: Claude Hopkins
Format: Paperback
Language: English
Subtotal: BD$20.06
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Scientific Advertising by Hopkins, Claude

Scientific Advertising

BD$20.06

Scientific Advertising

BD$20.06
Author: Claude Hopkins
Format: Paperback
Language: English

Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham)
Claude Hopkins, the father of modern advertising techniques, believed that "advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In scientific advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, The fundamental principles of scientific advertising are universal and timeless.



Author: Claude Hopkins
Publisher: Qurate Books Private Limited
Published: 12/10/2023
Pages: 86
Binding Type: Paperback
Weight: 0.26lbs
Size: 8.50h x 5.50w x 0.21d
ISBN: 9789358987881

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