Absolute Essentials of Entrepreneurship

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook...
HK$729.02
HK$729.02
SKU: 9780367505813
Product Type: Books
Please hurry! Only 360 left in stock
Author: Nerys Fuller-Love
Format: Paperback
Language: English
Subtotal: $729.02
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Absolute Essentials of Entrepreneurship by Fuller-Love, Nerys

Absolute Essentials of Entrepreneurship

$729.02

Absolute Essentials of Entrepreneurship

$729.02
Author: Nerys Fuller-Love
Format: Paperback
Language: English

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice.

Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.

This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs



Author: Nerys Fuller-Love
Publisher: Routledge
Published: 04/29/2022
Pages: 122
Binding Type: Paperback
Weight: 0.33lbs
Size: 8.50h x 5.50w x 0.26d
ISBN: 9780367505813

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