Algorithmic Desire: Toward a New Structuralist Theory of Social Media by Flisfeder, Matthew

Algorithmic Desire: Toward a New Structuralist Theory of Social Media

In Algorithmic Desire, Matthew Flisfeder shows that social media is a metaphor that reveals the dominant form...
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HK$702.55
SKU: 9780810143333
Product Type: Books
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Author: Matthew Flisfeder
Format: Paperback
Language: English
Subtotal: $702.55
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Algorithmic Desire: Toward a New Structuralist Theory of Social Media by Flisfeder, Matthew

Algorithmic Desire: Toward a New Structuralist Theory of Social Media

$702.55

Algorithmic Desire: Toward a New Structuralist Theory of Social Media

$702.55
Author: Matthew Flisfeder
Format: Paperback
Language: English

In Algorithmic Desire, Matthew Flisfeder shows that social media is a metaphor that reveals the dominant form of contemporary ideology: neoliberal capitalism. The preeminent medium of our time, social media's digital platform and algorithmic logic shape our experience of democracy, enjoyment, and desire. Weaving between critical theory and analyses of popular culture, Flisfeder uses examples from The King's Speech, Black Mirror, Gone Girl, The Circle, and Arrival to argue that social media highlights the antisocial dimensions of twenty-first-century capitalism. He counters leading critical theories of social media--such as new materialism and accelerationism--and thinkers such as Gilles Deleuze and Michel Foucault, proposing instead a new structuralist account of the ideology and metaphor of social media. Emphasizing the structural role of crises, gaps, and negativity as central to our experiences of reality, Flisfeder interprets the social media metaphor through a combination of dialectical, Marxist, and Lacanian frameworks to show that algorithms may indeed read our desire, but capitalism, not social media, truly makes us antisocial. Wholly original in its interdisciplinary approach to social media and ideology, Flisfeder's conception of "algorithmic desire" is timely, intriguing, and sure to inspire debate.



Author: Matthew Flisfeder
Publisher: Northwestern University Press
Published: 03/15/2021
Pages: 248
Binding Type: Paperback
Weight: 0.70lbs
Size: 8.90h x 6.00w x 0.70d
ISBN: 9780810143333


Review Citation(s):
Choice 01/01/2022

About the Author
MATTHEW FLISFEDER is an associate professor of rhetoric and communications at the University of Winnipeg. He is the author of Postmodern Theory and "Blade Runner" and The Symbolic, the Sublime, and Slavoj Zizek's Theory of Film.



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