Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce by Berg, Natalie
Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce by Berg, Natalie

Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target,...
$128.31 AUD
$128.31 AUD
SKU: 9781398601420
Product Type: Books
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Author: Natalie Berg
Format: Paperback
Language: English
Subtotal: $128.31
Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce by Berg, Natalie

Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce

$128.31
Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce by Berg, Natalie

Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce

$128.31
Author: Natalie Berg
Format: Paperback
Language: English
Description

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector?

The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop.

This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.

Author: Natalie Berg, Miya Knights
Publisher: Kogan Page
Published: 11/30/2021
Pages: 328
Binding Type: Paperback
Weight: 1.35lbs
Size: 6.10h x 9.10w x 1.00d
ISBN: 9781398601420

About the Author

Natalie Berg is a retail analyst and Founder of NBK Retail, a consultancy specializing in retail strategy and future trends. Based in London, UK, she was formerly the Global Research Director at Planet Retail, and is a regular conference speaker and media commentator whose views on retail have been published in the FT, Forbes, BBC and The Times.

Miya Knights is Head of Industry Insight at Eagle Eye Solutions and has extensive experience as an analyst, journalist and editor specializing in enterprise technology use in retail. Based in Sussex, UK, she is the owner of Retail Technology magazine, and has appeared on the BBC, ITN and Sky News, as well as regularly speaking at or moderating industry events.
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