An Introduction to Service Design: Designing the Invisible by Penin, Lara
An Introduction to Service Design: Designing the Invisible by Penin, Lara

An Introduction to Service Design: Designing the Invisible

A comprehensive introduction to designing services according to the needs of the customer or participants, this book...
HK$624.45
HK$624.45
SKU: 9781472572585
Product Type: Books
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Author: Lara Penin
Format: Paperback
Language: English
Subtotal: $624.45
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An Introduction to Service Design: Designing the Invisible by Penin, Lara

An Introduction to Service Design: Designing the Invisible

$624.45
An Introduction to Service Design: Designing the Invisible by Penin, Lara

An Introduction to Service Design: Designing the Invisible

$624.45
Author: Lara Penin
Format: Paperback
Language: English
Description

A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.

Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service design now represents an integrative and advanced culture of design. All over the world new design studios are defining their practice as service design while long established design and innovation consultancies are increasingly embracing service design as a key capacity within their offering.

Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design.

Author: Lara Penin
Publisher: Bloomsbury Visual Arts
Published: 05/17/2018
Pages: 344
Binding Type: Paperback
Weight: 2.60lbs
Size: 10.50h x 8.20w x 0.80d
ISBN: 9781472572585

About the Author
Lara Penin is Associate Professor of Transdisciplinary Design and Director of the Transdisciplinary Design Graduate Program at Parsons School of Design, New York, USA.
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