Authorship as Promotional Discourse in the Screen Industries: Selling Genius

This book discusses the use of authorship discourses and author figures in the promotion and marketing of...
HK$1,041.78
HK$1,041.78
SKU: 9780367504045
Product Type: Books
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Author: Leora Hadas
Format: Paperback
Language: English
Subtotal: $1,041.78
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Authorship as Promotional Discourse in the Screen Industries: Selling Genius by Hadas, Leora

Authorship as Promotional Discourse in the Screen Industries: Selling Genius

$1,041.78

Authorship as Promotional Discourse in the Screen Industries: Selling Genius

$1,041.78
Author: Leora Hadas
Format: Paperback
Language: English

This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries.

The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.



Author: Leora Hadas
Publisher: Routledge
Published: 08/01/2022
Pages: 196
Binding Type: Paperback
Weight: 0.66lbs
Size: 9.21h x 6.14w x 0.44d
ISBN: 9780367504045

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