Big Brown by Niemann
Big Brown by Niemann

Big Brown

Although its brown vans are on every block and its delivery service reaches more than 200 countries,...
HK$323.96
HK$323.96
SKU: 9780787994020
Product Type: Books
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Author: Niemann
Format: Hardcover
Language: English
Subtotal: $323.96
Big Brown by Niemann

Big Brown

$323.96
Big Brown by Niemann

Big Brown

$323.96
Author: Niemann
Format: Hardcover
Language: English
Description
Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies.

For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today.

Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.



Author: Niemann
Publisher: John Wiley & Sons
Published: 02/07/2007
Pages: 272
Binding Type: Hardcover
Weight: 1.01lbs
Size: 9.04h x 6.39w x 1.00d
ISBN: 9780787994020


Review Citation(s):
Library Journal 04/01/2007 pg. 99

About the Author

The Author

GREG NIEMANN, a Southern California travel and outdoors writer, followed the classic UPS career for almost thirty-five years, rising from loader, to driver, to management. He was West Coast editor of the company's employee publications and was often a liaison for top management. While at UPS, Niemann was accredited by the International Association of Business Communicators and named IABC Communicator of the Year.

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