Business Analytics: Data Science for Business Problems

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business...
HK$1,644.81
HK$1,644.81
SKU: 9783030870256
Product Type: Books
Please hurry! Only 375 left in stock
Author: Walter R. Paczkowski
Format: Paperback
Language: English
Subtotal: $1,644.81
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Business Analytics: Data Science for Business Problems by Paczkowski, Walter R.

Business Analytics: Data Science for Business Problems

$1,644.81

Business Analytics: Data Science for Business Problems

$1,644.81
Author: Walter R. Paczkowski
Format: Paperback
Language: English

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of:

1. statistical, econometric, and machine learning techniques;

2. data handling capabilities;

3. at least one programming language.

Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.



Author: Walter R. Paczkowski
Publisher: Springer
Published: 01/05/2023
Pages: 387
Binding Type: Paperback
Weight: 1.31lbs
Size: 9.21h x 6.14w x 0.87d
ISBN: 9783030870256

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