Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities

This book includes case studies of comprehensive campaigns at eight varied institutions of higher education. In each...
HK$601.67
HK$601.67
SKU: 9781475862133
Product Type: Books
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Author: Michael J. Worth
Format: Paperback
Language: English
Subtotal: $601.67
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Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities by Worth, Michael J.

Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities

$601.67

Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities

$601.67
Author: Michael J. Worth
Format: Paperback
Language: English
This book includes case studies of comprehensive campaigns at eight varied institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change. Many of the campaigns marked a turning point in the institution's history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change. The case studies include widely varied institutions: a relatively young private university campaigning to enhance its research standing; a distinguished private university moving beyond near-destruction to pursue bold goals; a prestigious public university aiming to sustain momentum in its third century; a public university raising funds to enhance its own programs and bring economic rejuvenation to its region; a public university focused on the economic mobility of its diverse students and undertaking its first campaign; a unique liberal arts college turning to philanthropy to implement an innovative new financial model; a distinguished historically Black college for women seeking resources to continue and increase its excellence; and a community college raising funds to help address urgent economic and social priorities of the city and county that it serves. Their campaign goals ranged from $40 million to $5 billion!

Author: Michael J. Worth
Publisher: Rowman & Littlefield Publishers
Published: 02/20/2022
Pages: 162
Binding Type: Paperback
Weight: 0.54lbs
Size: 9.00h x 6.00w x 0.37d
ISBN: 9781475862133

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