Courageous Marketing: The B2B Marketer's Playbook for Career Success

**#1 Bestseller in Marketing & Sales**

Take the Boring Out of B2B Marketing

Courageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor's journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you'll learn how to:

• Punch above your weight with guerrilla marketing stunts to make your company appear bigger than it is.
• Create content marketing so good that people are willing to pay for it.
• Successfully build a new product category (but only if you really need to).

If you want to intentionally advance your marketing career, build a highly effective team, and impactfully collaborate with your peers, you're in the right place.

"This book offers a smart, compelling argument for boldness in B2B marketing. Udi Ledergor lays out a clear, practical approach to standing out in a crowded field-without gimmicks or empty hype."

-DANIEL H. PINK, #1 New York Times bestselling author of To Sell Is Human

"This book contains a blindingly different and important recommendation for marketers: Don't stay clear of all risky situations. Rather, cultivate them selectively, armed with a well-resourced plan to channel them into major successes. Best of all, it tells us exactly how to develop such transformative plans."

-ROBERT CIALDINI, New York Times bestselling author of Influence and Pre-Suasion

"Great marketing stands out and sparks action. Courageous Marketing uncovers how winning startups build bold brands, ignite conversations with thought-provoking content, and transform customers into raving fans."

-NIR EYAL, bestselling author of Hooked and Indistractable

Author: Udi Ledergor
Publisher: Actionable Ideas Press
Published: 04/10/2025
Pages: 204
Binding Type: Hardcover
Weight: 0.85lbs
Size: 8.50h x 5.50w x 0.50d
ISBN: 9798992178418

About the Author
Ledergor, Udi: - Udi Ledergor served as CMO during Gong's rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers' attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. Over his 20-year career, Udi has led marketing teams at successful companies, advised startups, served as a board member and angel investor, and mentored hundreds of marketers. His work reveals how courage and creativity can build iconic brands, connect with audiences, and drive measurable results.