Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management by Daffy, Chris
Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management by Daffy, Chris

Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management

Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be...
HK$506.77
HK$506.77
SKU: 9780749484309
Product Type: Books
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Author: Chris Daffy
Format: Paperback
Language: English
Subtotal: $506.77
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Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management by Daffy, Chris

Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management

$506.77
Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management by Daffy, Chris

Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management

$506.77
Author: Chris Daffy
Format: Paperback
Language: English
Description

Consumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased market share, improved sales, an enhanced reputation and higher profitability. Despite this, many of today's companies fail to recognize that the notable improvements in their service delivery are not keeping up with increased customer expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme that will win loyal customers.

Demonstrating how to focus solely on the things that enable and enhance success, this book shows how to make loyalty a habit and structure a business that attracts and retains the best customers. Using examples from both UK and international companies such as Lexus, Aldi, Dyson, The Ritz-Carlton and Virgin Atlantic, Creating Customer Loyalty explains why customer experience management alone does not build lasting loyalty, and why customer expectation and customer memory management are essential. It outlines how to make every occasion epic by removing those 'ouch' moments, replacing them with 'wow' experiences, and developing dazzling recovery techniques to create unforgettable stories and positive memories.

Author: Chris Daffy
Publisher: Kogan Page
Published: 04/30/2019
Pages: 264
Binding Type: Paperback
Weight: 0.82lbs
Size: 9.21h x 6.14w x 0.72d
ISBN: 9780749484309

About the Author
Chris Daffy is an established author, speaker and writer, with over 20 years' experience helping organizations to improve customer service, experience management and loyalty building. He provides training throughout the UK and Northern Europe with clients including: Airbus; Air Products; AXA; BAE Systems; BBC; Barclaycard; Brenntag; DHL; Dorchester Hotel; JCB; Legal & General; Pizza Express; Saint Gobain Group; Toyota/Lexus; Unilever Group; Watches of Switzerland.
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