Creativity and Data Marketing: A Practical Guide to Data Innovation by Wang, Becky
Creativity and Data Marketing: A Practical Guide to Data Innovation by Wang, Becky

Creativity and Data Marketing: A Practical Guide to Data Innovation

The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant...
HK$507.45
HK$507.45
SKU: 9780749477240
Product Type: Books
Please hurry! Only 0 left in stock
Author: Becky Wang
Format: Paperback
Language: English
Subtotal: $507.45
10 customers are viewing this product
Creativity and Data Marketing: A Practical Guide to Data Innovation by Wang, Becky

Creativity and Data Marketing: A Practical Guide to Data Innovation

$507.45
Creativity and Data Marketing: A Practical Guide to Data Innovation by Wang, Becky

Creativity and Data Marketing: A Practical Guide to Data Innovation

$507.45
Author: Becky Wang
Format: Paperback
Language: English
Description

The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage.

Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.

Author: Becky Wang
Publisher: Kogan Page
Published: 01/31/2017
Pages: 240
Binding Type: Paperback
Weight: 0.76lbs
Size: 9.21h x 6.14w x 0.51d
ISBN: 9780749477240

About the Author
Becky Wang has led digital, brand and data practice, employing best-in-class research techniques to underpin strategy for clients including Toyota, Proctor and Gamble, General Mills, Sony, Coke Zero, Spotify, AMC Networks, Gilt and Samsung. She ran data strategy, insights and analytics at Droga5, an award-winning New York creative agency, and led the insights and data practice at Saatchi & Saatchi NY, serving as a lead digital strategist. Becky has spoken at SXSW, Infopresse, OMMA, iMedia, NYU, Parsons and Social Media Week and written for the Huffington Post, the Financial Times and Fast Company.
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
HK$507.45
HK$507.45
Example product title
HK$507.45
HK$507.45
Example product title
HK$507.45
HK$507.45
Example product title
HK$507.45
HK$507.45
Example product title
HK$507.45
HK$507.45
Example product title
HK$507.45
HK$507.45
Example product title
HK$507.45
HK$507.45
Example product title
HK$507.45
HK$507.45
Example product title
HK$507.45
HK$507.45
Example product title
HK$507.45
HK$507.45

Recently Viewed Products