CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content...
HK$375.53
HK$375.53
SKU: 9781937434748
Product Type: Books
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Author: Alan J. Porter
Format: Paperback
Language: English
Subtotal: $375.53
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CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience by Porter, Alan J.

CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

$375.53

CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

$375.53
Author: Alan J. Porter
Format: Paperback
Language: English

CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.


Any good customer experience is driven by a combination of three critical elements:

  • Meeting the customer's needs
  • Delivering the right content to help the customer
  • Understanding the context of where, when, and how the customer interacts with you


This book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.

Author: Alan J. Porter
Publisher: XML Press
Published: 02/15/2021
Pages: 218
Binding Type: Paperback
Weight: 0.57lbs
Size: 8.50h x 5.50w x 0.46d
ISBN: 9781937434748

About the Author
Porter, Alan J.: - Alan J. Porter is a recognized industry thought leader, balancing both tactical and strategic knowledge and a gift for storytelling. He is a regular contributor to various industry sources, webinar host, and podcast guest, as well as an in-demand speaker for conferences.

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