Digital and Marketing Asset Management: The Real Story about Dam Technology and Practices by Regli, Theresa
Digital and Marketing Asset Management: The Real Story about Dam Technology and Practices by Regli, Theresa

Digital and Marketing Asset Management: The Real Story about Dam Technology and Practices

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and...
HK$872.88
HK$872.88
SKU: 9781933820729
Product Type: Books
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Author: Theresa Regli
Format: Paperback
Language: English
Subtotal: $872.88
Digital and Marketing Asset Management: The Real Story about Dam Technology and Practices by Regli, Theresa

Digital and Marketing Asset Management: The Real Story about Dam Technology and Practices

$872.88
Digital and Marketing Asset Management: The Real Story about Dam Technology and Practices by Regli, Theresa

Digital and Marketing Asset Management: The Real Story about Dam Technology and Practices

$872.88
Author: Theresa Regli
Format: Paperback
Language: English
Description

The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.



Author: Theresa Regli
Publisher: Digital Reality Checks
Published: 08/01/2016
Pages: 240
Binding Type: Paperback
Weight: 1.00lbs
Size: 8.90h x 6.00w x 0.80d
ISBN: 9781933820729

About the Author
Regli, Theresa: -

Theresa Regli is a 25-year veteran of the information technology industry, with a particular focus on DAM for the last 13 years. She advises executives and project leads on DAM & MarTech strategy, data design, and product selection, and subsequently supports the sustainment of digital stewardship and best practices. She focuses her current work on the cultural heritage sector in her home cities of London and Philadelphia, with clients including The Philadelphia Orchestra, The Museum of London, Oxfam, The Mann Center for the Performing Arts, and The Art Fund (the UK's largest art charity). By contrast, during the last decade she led and developed DAM strategy for over 20% of the Fortune 500, including Unilever, Coca-Cola, General Mills, Shell, and Nestlé.

Theresa has written over 1,000 pages of in-depth research on the DAM industry, vendors, and tools, and she is the author of the definitive book on managing media and digital marketing assets: Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice. She has presented keynotes in 18 countries over the last ten years, and is DAM Industry Partner and a guest lecturer in the digital media master's program at Kings' College, London.

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