Digital Product Management

With this practical guide you'll learn how to understand the needs of customers and the difference between...
HK$651.26
HK$651.26
SKU: 9781780175324
Product Type: Books
Please hurry! Only 348 left in stock
Author: Kevin J. Brennan
Format: Paperback
Language: English
Subtotal: $651.26
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Digital Product Management by Brennan, Kevin J.

Digital Product Management

$651.26

Digital Product Management

$651.26
Author: Kevin J. Brennan
Format: Paperback
Language: English
With this practical guide you'll learn how to understand the needs of customers and the difference between customer and business value. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market, and how to deliver business outcomes.

Author: Kevin J. Brennan, Sallie Godwin, Filip Hendrickx
Publisher: BCS, the Chartered Institute for IT
Published: 09/16/2022
Pages: 200
Binding Type: Paperback
Weight: 0.74lbs
Size: 9.61h x 6.69w x 0.44d
ISBN: 9781780175324

About the Author
Kevin Brennan is Product Management and Business Transformation Lead at Product MVP Consultancy, helping companies turn product concepts into thriving businesses and building high-performing product teams. He is best known for leading the development of the Business Analysis Body of Knowledge and building it into the professional standard for BAs.

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