Eat & Go 2: Branding and Design for Cafés, Restaurants, Drink Shops, Dessert Shops & Bakeries by Shaoqiang, Wang
Eat & Go 2: Branding and Design for Cafés, Restaurants, Drink Shops, Dessert Shops & Bakeries by Shaoqiang, Wang

Eat & Go 2: Branding and Design for Cafés, Restaurants, Drink Shops, Dessert Shops & Bakeries

This book, the second volume of the previous successful title Eat & Go, showcase the most recent,...
HK$709.42
HK$709.42
SKU: 9788417656614
Product Type: Books
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Author: Wang Shaoqiang
Format: Hardcover
Language: English
Subtotal: $709.42
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Eat & Go 2: Branding and Design for Cafés, Restaurants, Drink Shops, Dessert Shops & Bakeries by Shaoqiang, Wang

Eat & Go 2: Branding and Design for Cafés, Restaurants, Drink Shops, Dessert Shops & Bakeries

$709.42
Eat & Go 2: Branding and Design for Cafés, Restaurants, Drink Shops, Dessert Shops & Bakeries by Shaoqiang, Wang

Eat & Go 2: Branding and Design for Cafés, Restaurants, Drink Shops, Dessert Shops & Bakeries

$709.42
Author: Wang Shaoqiang
Format: Hardcover
Language: English
Description

This book, the second volume of the previous successful title Eat & Go, showcase the most recent, innovative and successful graphic design and brand identity international projects for cafés, restaurants, bars, dessert shops and bakeries.

In today's information-saturated world, food and drink establishments need not only to offer high-quality products, but also a unique visual identity, graphic design that stands out from the rest and good communication ideas. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies and a wealth of examples.



Author: Wang Shaoqiang
Publisher: Hoaki
Published: 07/12/2022
Pages: 240
Binding Type: Hardcover
Weight: 3.00lbs
Size: 11.20h x 8.30w x 1.00d
ISBN: 9788417656614

About the Author

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China's most prestigious design and illustration awards.


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