Embedded Sustainability: The Next Big Competitive Advantage by Laszlo, Chris
Embedded Sustainability: The Next Big Competitive Advantage by Laszlo, Chris

Embedded Sustainability: The Next Big Competitive Advantage

We are in the midst of a sea-change. In years past, corporate social responsibility may have been...
HK$654.17
HK$654.17
SKU: 9780804775540
Product Type: Books
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Author: Chris Laszlo
Format: Hardcover
Language: English
Subtotal: $654.17
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Embedded Sustainability: The Next Big Competitive Advantage by Laszlo, Chris

Embedded Sustainability: The Next Big Competitive Advantage

$654.17
Embedded Sustainability: The Next Big Competitive Advantage by Laszlo, Chris

Embedded Sustainability: The Next Big Competitive Advantage

$654.17
Author: Chris Laszlo
Format: Hardcover
Language: English
Description

We are in the midst of a sea-change. In years past, corporate social responsibility may have been seen as a feather in a corporation's cap but, today, ecological and social pressures require a new type of business response. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva convincingly show how companies can better leverage global challenges for enduring profit and growth.

In this outstanding book, readers will learn about the marquis concept of "embedded sustainability" the incorporation of environmental, health, and social value into core business activities with no trade-off in price or quality. When Clorox introduced its new line of Green Works cleaners or Nissan developed its Leaf 100% electric car, these firms were pursuing a profit shift in mainstream markets. In addition to churning out smarter (instead of just greener) products for consumers at large, embedded sustainability is capable of hugely motivating employees. Most of all, it enables companies to create even higher returns for investors, while responding to the new market realities of declining resources, radical transparency, and rising customer expectations.

This book helps readers to comprehend-and act on-the notion of embedded sustainability, explaining why it is now a requisite in every sector, how smart companies are creating even higher value for their customers and investors, and what new management competencies are needed to compete in today's marketplace.



Author: Chris Laszlo, Nadya Zhexembayeva
Publisher: Stanford Business Books
Published: 04/13/2011
Pages: 288
Binding Type: Hardcover
Weight: 1.30lbs
Size: 9.10h x 6.30w x 1.00d
ISBN: 9780804775540


Review Citation(s):
Choice 11/01/2011

About the Author
Chris Laszlo, Ph.D., is the author of Sustainable Value: How the World's Leading Companies Are Doing Well by Doing Good (2008) and The Sustainable Company (2003, paperback 2005). He is an Associate Professor at Case Western Reserve University's Weatherhead School of Management, where he is the Faculty Research Director at the Fowler Center for Sustainable Value. Chris is also the co-founder and Managing Partner of Sustainable Value Partners, LLC, an advisory services firm specialized in sustainability for business advantage. Nadya Zhexembayeva, Ph.D., is the Coca-Cola Chair of Sustainable Development at IEDC-Bled School of Management, the European business school based in Slovenia, where she teaches leadership, organizational design, and sustainability strategy. Nadya currently serves as Vice-President of Challenge: Future, a global youth think tank. She is a member of the Advisory Board of the Fowler Center for Sustainable Value at the Weatherhead School of Case Western Reserve University in Cleveland Ohio. Nadya is also an Associate Partner of Sustainable Value Partners, LLC.
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