Emotion by Design: Creative Leadership Lessons from a Life at Nike by Hoffman, Greg

Emotion by Design: Creative Leadership Lessons from a Life at Nike

Strategies for success from former Nike CMO Greg Hoffman, who had a huge hand in crafting Nike's...
HK$443.53
HK$443.53
SKU: 9781668609569
Product Type: E-books
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Author: Greg Hoffman
Format: CD
Language: English
Subtotal: $443.53
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Emotion by Design: Creative Leadership Lessons from a Life at Nike by Hoffman, Greg

Emotion by Design: Creative Leadership Lessons from a Life at Nike

$443.53

Emotion by Design: Creative Leadership Lessons from a Life at Nike

$443.53
Author: Greg Hoffman
Format: CD
Language: English

Strategies for success from former Nike CMO Greg Hoffman, who had a huge hand in crafting Nike's singular brand and was instrumental in its most high profile, breakthrough campaigns.

In Emotion By Design, Nike's former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. A celebration of creativity and call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion By Design is an insider's guide to unlocking creativity within a brand to build stronger emotional bonds with consumers, using Hoffman's three favorite guiding principles:

Creativity is a Team Sport

Dare to be Remembered

Leave a Legacy, Not Just a Memory

Over the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman had a hand in crafting Nike's singular brand and was instrumental in some of its most high profile campaigns. Every story was distinct from one another, and yet the result was always the same: a strong emotional bond between products and people. Hoffman shares his philosophy and principles on how to create strong emotional bonds between brands and consumers by unlocking the creativity within your organization and unleashing it out into the world.



Author: Greg Hoffman
Publisher: Hachette Book Group
Published: 04/05/2022
Binding Type: CD
Weight: 0.45lbs
Size: 5.59h x 5.83w x 1.10d
ISBN: 9781668609569

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