Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke

The world's most widely used and seminal introduction to public relations--now fully revised and updated for the...
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SKU: 9780061438523
Product Type: Books
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Author: Michael Levine
Format: Paperback
Language: English
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Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke by Levine, Michael

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke

$228.93

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke

$228.93
Author: Michael Levine
Format: Paperback
Language: English

The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.



Author: Michael Levine
Publisher: Harper Business
Published: 08/12/2008
Pages: 368
Binding Type: Paperback
Weight: 0.70lbs
Size: 8.00h x 5.30w x 1.00d
ISBN: 9780061438523


Review Citation(s):
Publishers Weekly 05/19/2008 pg. 44
Reference and Research Bk News 11/01/2008 pg. 102

About the Author
Levine, Michael: -

As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called one of Hollywood's brightest and most respected executives by USA Today. He lives in Los Angeles.

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