How Pleasure Works: The New Science of Why We Like What We Like by Bloom, Paul
How Pleasure Works: The New Science of Why We Like What We Like by Bloom, Paul

How Pleasure Works: The New Science of Why We Like What We Like

The thought of sex with a virgin is intensely arousing for many men. The average American spends...
HK$356.90
HK$356.90
SKU: 9780393066326
Product Type: Books
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Author: Paul Bloom
Format: Hardcover
Language: English
Subtotal: $356.90
How Pleasure Works: The New Science of Why We Like What We Like by Bloom, Paul

How Pleasure Works: The New Science of Why We Like What We Like

$356.90
How Pleasure Works: The New Science of Why We Like What We Like by Bloom, Paul

How Pleasure Works: The New Science of Why We Like What We Like

$356.90
Author: Paul Bloom
Format: Hardcover
Language: English
Description
The thought of sex with a virgin is intensely arousing for many men. The average American spends more than four hours a day watching television. Abstract art can sell for millions of dollars. People slow their cars to look at gory accidents, and go to movies that make them cry.

Pleasure is anything but straightforward. Our desires, attractions, and tastes take us beyond the symmetry of a beautiful face, the sugar and fat in food, or the prettiness of a painting. In How Pleasure Works, Yale University psychologist Paul Bloom draws on groundbreaking research to unveil the deeper workings of why we desire what we desire. Refuting the longstanding explanation of pleasure as a simple sensory response, Bloom shows us that pleasure is grounded in our beliefs about the deeper nature or essence of a given thing. This is why we want the real Rolex and not the knockoff, the real Picasso and not the fake, the twin we have fallen in love with and not her identical sister.

In this fascinating and witty account, Bloom draws on child development, philosophy, neuroscience, and behavioral economics in order to address pleasures noble and seamy, highbrow and lowbrow. Along the way, he gives us unprecedented insights into a realm of human psychology that until now has only been partially understood.

Author: Paul Bloom
Publisher: W. W. Norton & Company
Published: 06/14/2010
Pages: 304
Binding Type: Hardcover
Weight: 1.27lbs
Size: 9.34h x 6.46w x 1.03d
ISBN: 9780393066326


Review Citation(s):
Kirkus Reviews 04/15/2010
Chronicle of Higher Education 06/04/2010 pg. 10
New York Review of Books 06/27/2010 pg. 6
New York Times Book Review 07/04/2010 pg. 18
Publishers Weekly 08/02/2010
New Yorker (The) 08/09/2010 pg. 75
Choice 09/01/2010
Scitech Book News 12/01/2010 pg. 1

About the Author
Bloom, Paul: - Paul Bloom is a professor of psychology at Yale University. He is the author of Descartes' Baby and How Pleasure Works. He has contributed to The Atlantic, the New York Times, Science, and Nature. He lives in New Haven, Connecticut.

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