Innovation Und Marketing by Weiber, Rolf

Innovation Und Marketing

Durch Innovation und Marketing erreichen Unternehmen die notige Differenzierung und damit einen Vorsprung im Wettbewerb. Innovation ohne...
$245.91 AUD
$245.91 AUD
SKU: 9783170423114
Product Type: Books
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Author: Rolf Weiber
Format: Paperback
Language: German
Subtotal: $245.91
Innovation Und Marketing by Weiber, Rolf

Innovation Und Marketing

$245.91

Innovation Und Marketing

$245.91
Author: Rolf Weiber
Format: Paperback
Language: German
Durch Innovation und Marketing erreichen Unternehmen die notige Differenzierung und damit einen Vorsprung im Wettbewerb. Innovation ohne Marketing bleibt erfolglos, nur im Zusammenspiel lassen sich dauerhafte Vorteile erzielen. Als Besonderheiten des vorliegenden Lehrbuches sind herauszustellen: Orientierung am marktorientierten Innovationsprozess, Fokussierung auf den Kunden als Partner im Innovationsprozess, Unterscheidung nach Produkt- und Nutzungsinnovationen, durchgangige Ausrichtung an der finale Businessplanung von Innovationen sowie eingehende Analyse der notwendigen Marktausbreitung von Innovationen. In der Neuauflage wurden insbesondere die Themen Digitalisierung und Markteinfuhrung neu konzipiert und alle Kapitel grundlegend uberarbeitet.

Author: Rolf Weiber, Alexander Pohl
Publisher: Kohlhammer
Published: 06/30/2025
Pages: 350
Binding Type: Paperback
ISBN: 9783170423114
Language: German

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