Interviewing Users: How to Uncover Compelling Insights

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions,...
HK$837.96
HK$837.96
SKU: 9781933820118
Product Type: Books
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Author: Steve Portigal
Format: Paperback
Language: English
Subtotal: $837.96
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Interviewing Users: How to Uncover Compelling Insights by Portigal, Steve

Interviewing Users: How to Uncover Compelling Insights

$837.96

Interviewing Users: How to Uncover Compelling Insights

$837.96
Author: Steve Portigal
Format: Paperback
Language: English

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.



Author: Steve Portigal
Publisher: Rosenfield Media
Published: 07/23/2019
Pages: 176
Binding Type: Paperback
Weight: 0.75lbs
Size: 8.90h x 6.00w x 0.60d
ISBN: 9781933820118

About the Author

Steve Portigal is the founder of Portigal Consulting, a bite-sized firm that helps clients to discover and act on new insights about themselves and their customers. Over the course of his career, he has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories.

Steve speaks regularly at corporate events and conferences such as CHI, IxDA, Lift, SXSW, UIE, UPA, UX Australia, UX Hong Kong, UX Lisbon, and WebVisions. His articles about culture, design, innovation, and interviewing users have been published in interactions, Core77, Ambidextrous, and Johnny Holland. He blogs at portigal.com/blog and tweets at @steveportigal.

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