Introducing Fashion Theory: From Androgyny to Zeitgeist

How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores...
HK$610.18
HK$610.18
SKU: 9781350091917
Product Type: Books
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Author: Andrew Reilly
Format: Paperback
Language: English
Subtotal: $610.18
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Introducing Fashion Theory: From Androgyny to Zeitgeist by Reilly, Andrew

Introducing Fashion Theory: From Androgyny to Zeitgeist

$610.18

Introducing Fashion Theory: From Androgyny to Zeitgeist

$610.18
Author: Andrew Reilly
Format: Paperback
Language: English

How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.

This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods.

- Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity

- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption

- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform

Author: Andrew Reilly
Publisher: Bloomsbury Visual Arts
Published: 12/10/2020
Pages: 160
Binding Type: Paperback
Weight: 0.58lbs
Size: 9.61h x 6.69w x 0.34d
ISBN: 9781350091917

About the Author
Andrew Reilly, PhD, is an Associate Professor of Fashion Design and Merchandising at University of Hawaii, Manoa, US.

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