Know What You're for: A Growth Strategy for Work, an Even Better Strategy for Life

Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for?

In Know What You're FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive.

It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.

Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to:

• Work FOR your current and future customers with a new, effective method
• Be FOR your team and help your people reach full potential
• Create a ripple impact by being FOR your community
• Live and work your best by caring FOR yourself

In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.

Jeff Henderson is an entrepreneur, speaker, pastor, and business leader. For seventeen years, he has led three of North Point Ministries' multisite locations in Atlanta, Georgia--Buckhead Church and two Gwinnett Church locations. He also helped launch North Point Online, which now reaches over 200,000 people.

His bestselling book, Know What You're FOR, launched a movement in nonprofits around the world and has become a focal point for many businesses. As the founder of the FOR Company, Jeff's aim is to help organizations build a good name where purpose and profit grow together.

Jeff was recently named by Forbes Magazine as one of twenty speakers you shouldn't miss. Prior to working as a pastor, Jeff started his career in marketing with the Atlanta Braves, Callaway Gardens, Lake Lanier Islands, and Chick-fil-A, Inc., where he led the company's regional and beverage marketing strategies.