La Geometría del Diseño: Estudios Sobre La Proporción Y La Composición by Elam, Kimberly

La Geometría del Diseño: Estudios Sobre La Proporción Y La Composición

What do the Volkswagen Beetle, Mies van der Rohe's Farnsworth house, Cassandre's posters, Goya's Tauromaquia 20 engraving,...
HK$412.14
HK$412.14
SKU: 9788425226380
Product Type: Books
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Author: Kimberly Elam
Format: Paperback
Language: Spanish
Subtotal: $412.14
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La Geometría del Diseño: Estudios Sobre La Proporción Y La Composición by Elam, Kimberly

La Geometría del Diseño: Estudios Sobre La Proporción Y La Composición

$412.14

La Geometría del Diseño: Estudios Sobre La Proporción Y La Composición

$412.14
Author: Kimberly Elam
Format: Paperback
Language: Spanish
What do the Volkswagen Beetle, Mies van der Rohe's Farnsworth house, Cassandre's posters, Goya's Tauromaquia 20 engraving, and Notre Dame have in common? Each has a design that embodies a profound understanding of systems of proportion. Some excellent ideas fail because the designer fails to understand the visual principles of geometric composition. This book offers a visual explanation of classic systems of proportion that includes close analyses of 40 posters, objects, and buildings whose use of proportion has withstood the test of time.

Qu tienen en com n el Escarabajo de Volkswagen, la casa Farnsworth de Mies van der Rohe, los carteles de Cassandre, el grabado Tauromaquia 20 de Goya y la catedral de Notre Dame? La comprensi n profunda de los sistemas de proporci n que refleja su dise o. Algunas ideas excelentes fracasan en su ejecuci n porque el dise ador no comprende adecuadamente los principios visuales de la composici n geom trica. Este libro pretende explicar dichos principios de manera visual a trav s de un esclarecedor repaso de los sistemas de proporci n cl sicos (como la secci n urea y la secuencia Fibonacci, los rect ngulos ra z, las ratios, la interrelaci n de las formas o las l neas reguladoras), y por medio del an lisis pormenorizado de 40 dise os de carteles, objetos y edificios cuyo agudo sentido de la proporci n ha legitimado el paso del tiempo. Si bien el an lisis geom trico no aborda el contexto cultural en que se ha producido un dise o, s que resulta incre blemente iluminador respecto a los principios compositivos y permite valorar la primera respuesta ?intuitiva? del receptor. La geometr a del dise o no pretende cuantificar la est tica a trav s de la geometr a, pero s analizar el papel que la simetr a, el orden y el equilibrio visual desempe an en el arte y el dise o para ense arnos a reconocer el funcionamiento de estos principios y ayudarnos a aplicarlos eficazmente en nuestro propio trabajo.

Author: Kimberly Elam
Publisher: Editorial Gg
Published: 09/01/2013
Pages: 144
Binding Type: Paperback
Weight: 1.02lbs
ISBN: 9788425226380
Language: Spanish

About the Author
Kimberly Elam is a graphic designer and a professor in the department of graphic communication at the Ringling College of Art and Design. She specializes in typography, visual system design, and design pedagogy, and is the author of various books on design, including Typographic Systems of Design.


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