Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise by Harrison, E. Bruce
Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise by Harrison, E. Bruce

Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise

My graduate students like this book's real-world focus on public relations as a strategic role in the...
HK$250.06
HK$250.06
SKU: 9781606498088
Product Type: Books
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Author: E. Bruce Harrison
Format: Paperback
Language: English
Subtotal: $250.06
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Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise by Harrison, E. Bruce

Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise

$250.06
Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise by Harrison, E. Bruce

Leadership Communication: How Leaders Communicate and How Communicators Lead in the Today's Global Enterprise

$250.06
Author: E. Bruce Harrison
Format: Paperback
Language: English
Description
My graduate students like this book's real-world focus on public relations as a strategic role in the C-suite. -Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it's an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise-its employees, its owners, and those whom they serve. -James S. O'Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization-business, social, military, and government-is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.

Author: E. Bruce Harrison, Judith Mühlberg
Publisher: Business Expert Press
Published: 09/05/2014
Pages: 300
Binding Type: Paperback
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.63d
ISBN: 9781606498088

About the Author
E. Bruce Harrison teaches business leadership communication at Georgetown University. He holds the 2009 Distinguished Service Award from the Arthur W. Page Society; the 2001 Betsy Plank Distinguished Achievement Award from the University of Alabama; and the Society of Professional Journalists' Distinguished Service Award for his work on media freedom.
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