Marketing de Experiencias

Se vive una nueva era en la publicidad. El enfoque orientado al alcance, la frecuencia y a...
HK$212.33
HK$212.33
SKU: 9798201879167
Product Type: Books
Please hurry! Only 444 left in stock
Author: Paco Montes
Format: Paperback
Language: Spanish
Subtotal: $212.33
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Marketing de Experiencias by Montes, Paco

Marketing de Experiencias

$212.33

Marketing de Experiencias

$212.33
Author: Paco Montes
Format: Paperback
Language: Spanish

Se vive una nueva era en la publicidad. El enfoque orientado al alcance, la frecuencia y a las campañas ha terminado. Y si las empresas no evolucionan hacia las experiencias al cliente, es posible que se encuentren en el lado equivocado de la historia. Los expertos en Marketing y Relaciones Públicas, Paco Montes y Eneas Mares se unen y sintetizan años de experiencias con marcas globales para explicarnos hacia dónde se dirige el nuevo enfoque de la publicidad. Al anteponer la experiencia a la teoría, ambos autores nos explican por qué el Marketing de Experiencias será una disciplina central dentro de la estrategia publicitaria del mañana y cómo se pueden crear, administrar, escalar, promover y medir las experiencias basadas en los negocios de hoy. Bienvenidos al futuro de la publicidad!



Author: Paco Montes, Eneas Mares
Publisher: Editorial Enfasis
Published: 07/12/2022
Pages: 148
Binding Type: Paperback
Weight: 0.39lbs
Size: 8.50h x 5.50w x 0.32d
ISBN: 9798201879167
Language: Spanish

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