Marketing Lessons from the Grateful Dead by Scott, David Meerman
Marketing Lessons from the Grateful Dead by Scott, David Meerman

Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry...
HK$245.74
HK$245.74
SKU: 9780470900529
Product Type: Books
Please hurry! Only 624 left in stock
Author: David Meerman Scott
Format: Hardcover
Language: English
Subtotal: $245.74
10 customers are viewing this product
Marketing Lessons from the Grateful Dead by Scott, David Meerman

Marketing Lessons from the Grateful Dead

$245.74
Marketing Lessons from the Grateful Dead by Scott, David Meerman

Marketing Lessons from the Grateful Dead

$245.74
Author: David Meerman Scott
Format: Hardcover
Language: English
Description
The Grateful Dead-rock legends, marketing pioneers

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!



Author: David Meerman Scott
Publisher: Wiley
Published: 07/14/2010
Pages: 192
Binding Type: Hardcover
Weight: 0.50lbs
Size: 7.30h x 5.10w x 0.72d
ISBN: 9780470900529

About the Author
Brian Halligan has seen the Grateful Dead perform more than 100 times. He is CEO & confounder of HubSpot, a marketing software company that helps businesses transform the way theymarket thier products by getting found on the Internet. Brian is also coauthor of Inbound Marketing: Get Found Using Google, Social Media, and Blogs and is an Entrepreneur-In-Residence at MIT. In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.
Learn more at www.hubspot.com.
Follow Brian at twitter.com/bhalligan.

Since his first Grateful Dead show when he was a teenager in 1979, David Meerman Scott has seen the band perform over 40 times. David is a marketing strategist and a professional speaker. He is the author of the Business Week bestselling book The New Rules of Marketing & PR and several other books. He speaks at conferences and corporate events around the world. He loves to surf (but isn't very good at it), collects artifacts from the Apollo moon program, and maintains a database, with 308 entries at this writing, of every band he has seen in concert.
He is a graduate of Kenyon College where he listened to a heck of a lot of Grateful Dead in his dorm room.
Learn more at www.webinknow.com.
Follow David at twitter.com/dmscott.


Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
HK$245.74
HK$245.74
Example product title
HK$245.74
HK$245.74
Example product title
HK$245.74
HK$245.74
Example product title
HK$245.74
HK$245.74
Example product title
HK$245.74
HK$245.74
Example product title
HK$245.74
HK$245.74
Example product title
HK$245.74
HK$245.74
Example product title
HK$245.74
HK$245.74
Example product title
HK$245.74
HK$245.74
Example product title
HK$245.74
HK$245.74

Recently Viewed Products