Marketing Management by Winer, Russ

Marketing Management

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing...
HK$5,864.71
HK$5,864.71
SKU: 9780136074892
Product Type: Books
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Author: Russ Winer
Format: Hardcover
Language: English
Subtotal: $5,864.71
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Marketing Management by Winer, Russ

Marketing Management

$5,864.71

Marketing Management

$5,864.71
Author: Russ Winer
Format: Hardcover
Language: English
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management
reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.



Author: Russ Winer, Ravi Dhar
Publisher: Pearson
Published: 08/30/2010
Pages: 506
Binding Type: Hardcover
Weight: 2.70lbs
Size: 10.90h x 8.70w x 0.90d
ISBN: 9780136074892

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