Mezcal in Oaxaca: A Craft Spirit for the Global Marketplace by Brulotte, Ronda L.

Mezcal in Oaxaca: A Craft Spirit for the Global Marketplace

An ethnography of mezcal and how it has become a global, "artisanal" good. Mezcal is booming. Once...
HK$395.09
HK$395.09
SKU: 9781477330968
Product Type: Books
Please hurry! Only 0 left in stock
Author: Ronda L. Brulotte
Format: Paperback
Language: English
Subtotal: $395.09
10 customers are viewing this product
Mezcal in Oaxaca: A Craft Spirit for the Global Marketplace by Brulotte, Ronda L.

Mezcal in Oaxaca: A Craft Spirit for the Global Marketplace

$395.09

Mezcal in Oaxaca: A Craft Spirit for the Global Marketplace

$395.09
Author: Ronda L. Brulotte
Format: Paperback
Language: English

An ethnography of mezcal and how it has become a global, "artisanal" good.

Mezcal is booming. Once considered a peasant drink--the rough, lowbrow cousin of the more refined tequila--the smoky spirit is now prized by connoisseurs the world over. It is also hailed as a savior of Oaxaca, powering a craft industry that can uphold rural economies and Indigenous traditions.

Ronda L. Brulotte traces mezcal's swift rise and its effects on communities that have distilled and enjoyed the beverage for generations. Only in the late 1990s did mezcal begin to escape its longstanding associations with Indigenous and working-class life, even as these very qualities supply the "authenticity" that elite consumers crave. Through a detailed ethnography of the spirits industry in Oaxaca, Brulotte compares the ideal of the artisanal economy with the reality of participation in global markets. Her findings--focused on tourism-led development and gentrification, the exploitation of women and smallholders, and swelling regional migration pressures--raise troubling questions about the ecological and social sustainability of a new craft imaginary that rebrands rustic products as luxury goods.



Author: Ronda L. Brulotte
Publisher: University of Texas Press
Published: 03/11/2025
Pages: 192
Binding Type: Paperback
Weight: 1.00lbs
ISBN: 9781477330968

About the Author

Ronda L. Brulotte is a professor and chair of the Department of Geography & Environmental Studies and affiliated faculty in Anthropology and Latin American Studies at the University of New Mexico. She is the author of Between Art and Artifact: Archaeological Replicas and Cultural Production in Oaxaca, Mexico and coeditor of Edible Identities: Food as Cultural Heritage.


Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products