Multimodality: Foundations, Research and Analysis - A Problem-Oriented Introduction by Bateman, John
Multimodality: Foundations, Research and Analysis - A Problem-Oriented Introduction by Bateman, John

Multimodality: Foundations, Research and Analysis - A Problem-Oriented Introduction

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth...
HK$590.37
HK$590.37
SKU: 9783110479423
Product Type: Books
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Author: John Bateman
Format: Paperback
Language: English
Subtotal: $590.37
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Multimodality: Foundations, Research and Analysis - A Problem-Oriented Introduction by Bateman, John

Multimodality: Foundations, Research and Analysis - A Problem-Oriented Introduction

$590.37
Multimodality: Foundations, Research and Analysis - A Problem-Oriented Introduction by Bateman, John

Multimodality: Foundations, Research and Analysis - A Problem-Oriented Introduction

$590.37
Author: John Bateman
Format: Paperback
Language: English
Description

This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today's increasingly complex combinations of multimodal artefacts and performances of all kinds.



Author: John Bateman, Janina Wildfeuer, Tuomo Hiippala
Publisher: Walter de Gruyter
Published: 04/10/2017
Pages: 424
Binding Type: Paperback
Weight: 1.48lbs
Size: 9.61h x 6.69w x 0.86d
ISBN: 9783110479423

About the Author
John A. Bateman und Janina Wildfeuer, Universität Bremen; Tuomo Hiippala, Universität Helsinki, Finnland.
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