Overcome AD-versity: How to Put Persuasion Power in Advertising by Milavsky, Barry

Overcome AD-versity: How to Put Persuasion Power in Advertising

Understanding psychology is the key to creating advertising with persuasive power.This book explains ad development from inception...
HK$270.98
HK$270.98
SKU: 9781637426104
Product Type: Books
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Author: Barry Milavsky
Format: Paperback
Language: English
Subtotal: $270.98
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Overcome AD-versity: How to Put Persuasion Power in Advertising by Milavsky, Barry

Overcome AD-versity: How to Put Persuasion Power in Advertising

$270.98

Overcome AD-versity: How to Put Persuasion Power in Advertising

$270.98
Author: Barry Milavsky
Format: Paperback
Language: English

Understanding psychology is the key to creating advertising with persuasive power.

This book explains ad development from inception with proven psychological techniques to improve your ads, adding power through a deeper understanding and focus on the target audience.

The author provides an instructional step-by-step approach, with practical insights to demonstrate concepts for better results. Learn to differentiate product benefits from attributes; how to write a creative strategy; how to make advertising believable; use psychological triggers; advertising formats and styles to perform better; and how to evaluate ideas to see stronger results.

These insider lessons are explained by a Madison Avenue veteran, plus:

  • Why create campaigns?
  • What to look for as selling leverage.
  • Challenges in producing ads.

The book takes readers through the elements of persuasive advertising, with fascinating real-life examples using well-known brands, to understand practical applications of psychological ideas with many first-hand cases from the industry, plus specific guidelines for retail advertisers.

Reduce your advertising waste - give your ads more power.



Author: Barry Milavsky
Publisher: Business Expert Press
Published: 07/08/2024
Pages: 216
Binding Type: Paperback
Weight: 0.65lbs
Size: 9.00h x 6.00w x 0.46d
ISBN: 9781637426104

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