Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Whitler, Kimberly A.
Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Whitler, Kimberly A.

Positioning for Advantage: Techniques and Strategies to Grow Brand Value

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find...
HK$358.77
HK$358.77
SKU: 9780231189002
Product Type: Books
Please hurry! Only 408 left in stock
Author: Kimberly A. Whitler
Format: Hardcover
Language: English
Subtotal: $358.77
10 customers are viewing this product
Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Whitler, Kimberly A.

Positioning for Advantage: Techniques and Strategies to Grow Brand Value

$358.77
Positioning for Advantage: Techniques and Strategies to Grow Brand Value by Whitler, Kimberly A.

Positioning for Advantage: Techniques and Strategies to Grow Brand Value

$358.77
Author: Kimberly A. Whitler
Format: Hardcover
Language: English
Description
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive--that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the "theory-doing gap"--understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace.

Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools--from strategic positioning concepts to strategy mapping to influencer maps--Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Author: Kimberly A. Whitler
Publisher: Columbia Business School Publishing
Published: 09/07/2021
Pages: 264
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.10h x 6.00w x 1.00d
ISBN: 9780231189002

About the Author
Kimberly A. Whitler is the Frank M. Sands Sr. Associate Professor of Business Administration at the University of Virginia's Darden School of Business. She has published in Harvard Business Review, Sloan Management Review, and a number of academic journals. She is a senior contributor to Forbes, having published more than 350 articles. She previously worked for companies including Procter & Gamble, Aurora Foods, David's Bridal, and PETsMART, holding positions such as general manager and chief marketing officer.
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
HK$358.77
HK$358.77
Example product title
HK$358.77
HK$358.77
Example product title
HK$358.77
HK$358.77
Example product title
HK$358.77
HK$358.77
Example product title
HK$358.77
HK$358.77
Example product title
HK$358.77
HK$358.77
Example product title
HK$358.77
HK$358.77
Example product title
HK$358.77
HK$358.77
Example product title
HK$358.77
HK$358.77
Example product title
HK$358.77
HK$358.77

Recently Viewed Products