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Professional Radio Advertising Sales
Professional Radio Advertising Sales, The Complete Course for a Professional Career in Radio Advertising Sales will guide...
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9781949473742
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Professional Radio Advertising Sales, The Complete Course for a Professional Career in Radio Advertising Sales will guide a new Radio advertising salesperson from their first day in the Radio station to their first annual contract within 90 days. This is an all-inclusive guide that details every step in the professional selling process for Radio advertising. The book includes detailed descriptions on goal setting, prospecting, interviewing, appointment setting, qualifying, presenting, closing and customer service.
Using a special skill-stacking formula, the author teaches how to master each skill in his successful sales process in the proper sequence.
Special attention is devoted to the science of successful Radio advertising with an emphasis on the psychology of consumer behavior, the mathematics of scheduling and the brain science involved in writing emotionally engaging commercials. This is a must-have resource for anyone seeking to make more money more quickly in Radio advertising sales.
You can learn more at www.myradioschool.com.
Author: Spike Santee
Publisher: Folioavenue Publishing Service
Published: 09/23/2019
Pages: 276
Binding Type: Paperback
Weight: 1.42lbs
Size: 11.02h x 8.50w x 0.58d
ISBN: 9781949473742
About the Author
Santee, Spike: - Spike Santee is an author, public speaker, small business owner, and entrepreneur. He started his Radio career at 16 years of age at the local Radio station in his hometown of Lawrence, Kansas. Since then, Spike has been a disk jockey, program director, salesperson, sales manager, general manager, regional vice president, senior vice president, president, and company owner. For the past 25 years, Spike has devoted his energy and talents to improving the relevance and profitability of Radio advertising for the advertiser, the salesperson, and the Radio station, in that order. He has personally trained over three thousand salespeople, presented to over 30,000 local companies and helped local Radio salespeople sell over $500 million in Radio advertising. Spike's first book, The Four Keys to Advertising Success, A 1-Hour Guide for Local Small Businesses, is the result of thousands of interviews with local business owners to discover what works and what doesn't in local advertising. Spike has launched a complete local Radio sales system registered under the trademark, The Four Keys to Advertising Success(R).
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