Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research by Brace, Ian

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting...
HK$778.08
HK$778.08
SKU: 9780749481971
Product Type: Books
Please hurry! Only 0 left in stock
Author: Ian Brace
Format: Paperback
Language: English
Subtotal: $778.08
10 customers are viewing this product
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research by Brace, Ian

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

$778.08

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

$778.08
Author: Ian Brace
Format: Paperback
Language: English

Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.

Fully updated, the fourth edition of Questionnaire Design includes a new chapter on how to navigate the multiple software options available, with guidance on how to engage and retain respondents earlier on at planning stage, using new mobile design approaches and measurement tools. Updates also cover advances in data privacy, maximizing international reach and managing the transition from face-to-face surveys towards soft launches online. Whether applying to business positioning, consumer insights, employee feedback or product analysis, the ability to gauge a market snapshot on a global scale is escalating the demand for online survey and questionnaire data, making this is an essential addition to every professional's shelf.

Author: Ian Brace
Publisher: Kogan Page
Published: 04/24/2018
Pages: 384
Binding Type: Paperback
Weight: 1.65lbs
Size: 9.10h x 6.10w x 1.10d
ISBN: 9780749481971

About the Author
Ian Brace is a fellow of the Market Research Society (MRS), running training courses on Questionnaire Design and a member of the MRS Market Research Standards Board. He has previously been director of research methods at TNS UK, a visiting professor in market research at Bristol Business School and has worked for MAS Survey Research, NOP, Esso Petroleum, BJM Research and NFO WorldGroup. Ian Brace has earned industry awards from AMSO (Research Effectiveness Awards), the Academy of Marketing and ISBA.


This title is not returnable

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products