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Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters--whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness.
"Melts in Your Mouth, Not in Your Hands." "Does She or Doesn't She?"
"Just Do It!" "Where's the Beef?" These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising.
Selling Creative - Advertising Men and Women in the Hall of Fame is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication.
Bill Bernbach realized the value of smart creative work--if the ad is noticed you don't have to keep repeating the same message. Bernbach's agency led what was known as the Creative Revolution. Lee Clow, a native Californian and avid surfer, partnered with Steve Jobs to launch the first personal computer for Apple, "Why 1984 won't be like 1984." Cliff Freeman asked, "Where's the beef?" and questioned overblown promises in America.
Selling Creative provides in-depth profiles of the culturally astute men and women who tapped into their generation's fears and desires. This book tells the story of advertising's Creative Revolution through the lives of the people who lived and worked in the era.
Selling Creative - Advertising Men and Women in the Hall of Fame tells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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