Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies...
HK$779.22
HK$779.22
SKU: 9780749464714
Product Type: Books
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Author: Markus Ståhlberg
Format: Hardcover
Language: English
Subtotal: $779.22
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale by Ståhlberg, Markus

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

$779.22

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

$779.22
Author: Markus Ståhlberg
Format: Hardcover
Language: English

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.

The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Author: Markus Ståhlberg, Ville Maila
Publisher: Kogan Page
Published: 02/28/2012
Pages: 296
Binding Type: Hardcover
Weight: 1.39lbs
Size: 9.54h x 6.35w x 1.09d
ISBN: 9780749464714

About the Author
Written by 35 experts from around the world and edited by Markus Stahlberg, CEO and Ville Maila, Planning Director, Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe and is the global leader in package promotions with more than 40 offices in over 40 countries.

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