Social Media Management: Persuasion in Networked Culture by Shields, Ben
Social Media Management: Persuasion in Networked Culture by Shields, Ben

Social Media Management: Persuasion in Networked Culture

Social media technologies are not only changing the way we communicate, but also disrupting the business world....
HK$1,306.31
HK$1,306.31
SKU: 9780190296339
Product Type: Books
Please hurry! Only 111 left in stock
Author: Ben Shields
Format: Paperback
Language: English
Subtotal: $1,306.31
10 customers are viewing this product
Social Media Management: Persuasion in Networked Culture by Shields, Ben

Social Media Management: Persuasion in Networked Culture

$1,306.31
Social Media Management: Persuasion in Networked Culture by Shields, Ben

Social Media Management: Persuasion in Networked Culture

$1,306.31
Author: Ben Shields
Format: Paperback
Language: English
Description
Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future.

FEATURES

* Clear and relevant framework: Offers a clear model for developing strategies to maximize the business value of social media

* Accessibility: Written is an accessible style, highlighted by numerous visual examples of social media in practice

* Comprehensive: Addresses key topics in this evolving field, from targeting social audiences and developing a company's social brand strategy to managing crisis with social media and measuring social media results

* Practical: A final chapter, "Defining Your Personal Brand in Social Media," gives students and practitioners clear guidance on how to manage their own social media presence to best match their personal and professional brands

* Diverse Examples and Cases: Incorporates numerous examples--from the chapter-opening vignettes, detailed in-chapter case studies, and shorter social snippets from a variety of people, industries, organizations, and disciplines--that highlight social media successes and challenges

* "Your Turn" exercises: Includes "Your Turn" exercises at the end of each chapter that challenge students to apply what they've learned to a variety of business situations


Author: Ben Shields
Publisher: Oxford University Press, USA
Published: 03/01/2017
Pages: 304
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.25h x 6.00w x 0.60d
ISBN: 9780190296339

About the Author

Ben Shields is the former Director of Social Media Marketing at ESPN, where he worked in the social space from 2009-2014. He is currently a Lecturer in Managerial Communication at the MIT Sloan School of Management, where he teaches Communication for Leaders and Advanced Leadership Communication.



This title is only available via back order
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
HK$1,306.31
HK$1,306.31
Example product title
HK$1,306.31
HK$1,306.31
Example product title
HK$1,306.31
HK$1,306.31
Example product title
HK$1,306.31
HK$1,306.31
Example product title
HK$1,306.31
HK$1,306.31
Example product title
HK$1,306.31
HK$1,306.31
Example product title
HK$1,306.31
HK$1,306.31
Example product title
HK$1,306.31
HK$1,306.31
Example product title
HK$1,306.31
HK$1,306.31
Example product title
HK$1,306.31
HK$1,306.31

Recently Viewed Products