Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

You've heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them?

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies.

Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:

• the Value Story, to convince customers they need what you provide;
• the Founder Story, to persuade investors and customers your organization is worth the investment;
• the Purpose Story, to align and inspire your employees and internal customers; and
• the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.

Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

Kindra Hall is a Wall Street Journal bestselling author and international keynote speaker. She speaks for and teaches leaders, executives, and entrepreneurs across countless industries to harness and leverage the power of their stories. She is Chief Storytelling Officer of SUCCESS Magazine, where she interviews icons like Deepak Chopra, Jen Sincero of the You Are a Badass series, Daymond John, and others to hear and share their stories of success. She is based in New York City with her husband and two children.