Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple--but hidden--story...
HK$886.34
HK$886.34
SKU: 9781610698115
Product Type: Books
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Author: Kendall Haven
Format: Paperback
Language: English
Subtotal: $886.34
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Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach by Haven, Kendall

Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

$886.34

Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

$886.34
Author: Kendall Haven
Format: Paperback
Language: English

Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple--but hidden--story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line--and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears--and that you can control that internal, neural process.

This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating Story Smart stories.



Author: Kendall Haven
Publisher: Libraries Unlimited
Published: 10/14/2014
Pages: 184
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.80h x 6.90w x 0.50d
ISBN: 9781610698115

About the Author

Kendall Haven is the only internationally recognized expert in the science of story structure. His published works include 24 books from Libraries Unlimited.


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