Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised) by McNeilly, Mark R.
Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised) by McNeilly, Mark R.

Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military...
HK$579.61
HK$579.61
SKU: 9780199782918
Product Type: Books
Please hurry! Only 27 left in stock
Author: Mark R. McNeilly
Format: Paperback
Language: English
Subtotal: $579.61
Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised) by McNeilly, Mark R.

Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)

$579.61
Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised) by McNeilly, Mark R.

Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Revised)

$579.61
Author: Mark R. McNeilly
Format: Paperback
Language: English
Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from
Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.


Author: Mark R. McNeilly
Publisher: Oxford University Press, USA
Published: 12/23/2011
Pages: 344
Binding Type: Paperback
Weight: 0.80lbs
Size: 8.10h x 5.50w x 1.00d
ISBN: 9780199782918

About the Author

Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He has spoken about his views on strategy to businesspeople around the world as well as on the BBC, C-SPAN, CNBC, and the History Channel.

Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review