The Business of Scholarly Publishing: Managing in Turbulent Times by Greco, Albert N.
The Business of Scholarly Publishing: Managing in Turbulent Times by Greco, Albert N.

The Business of Scholarly Publishing: Managing in Turbulent Times

The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever...
HK$785.35
HK$785.35
SKU: 9780190626235
Product Type: Books
Please hurry! Only 30 left in stock
Author: Albert N. Greco
Format: Hardcover
Language: English
Subtotal: $785.35
10 customers are viewing this product
The Business of Scholarly Publishing: Managing in Turbulent Times by Greco, Albert N.

The Business of Scholarly Publishing: Managing in Turbulent Times

$785.35
The Business of Scholarly Publishing: Managing in Turbulent Times by Greco, Albert N.

The Business of Scholarly Publishing: Managing in Turbulent Times

$785.35
Author: Albert N. Greco
Format: Hardcover
Language: English
Description
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the publishing and dissemination of scholarly books and journals remains essential to academic research. How are publishers adapting this evolving environment?

In The Business of Scholarly Publishing, Albert N. Greco examines this question through a detailed analysis of the business of the scholarly publishing in the United States since World War II. Drawing on an extensive review of the literature, statistical sources, and real examples from the author's experience in the industry, this book analyzes the changing circumstances of scholarly publishing. Greco turns a critical eye to the product, price, placement, promotion, and costs of scholarly books and journals with a primary emphasis on the trajectory over the last ten years. By including books, journals, pre-prints, and online repositories, the book covers the diverse range of academic publications and explains how publishers can address contemporary challenges across formats. Greco also pays special attention to the history and development of scholarly books and journals, intellectual property issues, contracts, and the impact of technology.

The first study wholly devoted to the subject, The Business of Scholarly Publishing offers critical insights into the evolving business strategies and structures of a resilient industry.


Author: Albert N. Greco
Publisher: Oxford University Press, USA
Published: 04/28/2020
Pages: 224
Binding Type: Hardcover
Weight: 0.75lbs
Size: 8.30h x 5.50w x 1.00d
ISBN: 9780190626235


Review Citation(s):
Choice 04/01/2021

About the Author

Albert N. Greco is Professor of Marketing at Fordham University's Gabelli School of Business. He is the author or editor of 16 scholarly books and 10 professional books, 33 journal articles, and 25 book chapters. In addition to serving on the editorial board of three scholarly journals, Greco has
also done extensive consulting work for Goldman Sachs, Morgan Stanley, and JP Morgan, among others. His books include The Economics of Publishing and Information Industries, The Book Publishing Industry, and The Culture and Commerce of Book Publishing in the 21st Century.



This title is only available via back order
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
HK$785.35
HK$785.35
Example product title
HK$785.35
HK$785.35
Example product title
HK$785.35
HK$785.35
Example product title
HK$785.35
HK$785.35
Example product title
HK$785.35
HK$785.35
Example product title
HK$785.35
HK$785.35
Example product title
HK$785.35
HK$785.35
Example product title
HK$785.35
HK$785.35
Example product title
HK$785.35
HK$785.35
Example product title
HK$785.35
HK$785.35

Recently Viewed Products