The Football Code: The Science of Predicting the Beautiful Game

The Football Code outlines an innovative, ground-breaking philosophy that will change the way you watch the beautiful game.

In a sport which is so largely dictated by randomness, how can we accurately assess the performance of teams, players and managers? How can we tell who is good and who is simply lucky?

The Football Code teaches how a more scientific approach can eradicate the damaging effects of chance, leaving a clearer image of what is actually happening on the field of play. Only then can managers sign better players. Only then can pundits offer better judgements. Only then can fans compile better fantasy football teams.

This book addresses the intrinsic errors and inefficiencies which plague the sport, whilst at the same time revealing the top secret methods that professional gambling syndicates use to predict future outcomes.

Above all, it discloses the top secret, data-driven system that one football mastermind has used to make millions in the betting markets, and that has allowed the Championship team he owns to punch spectacularly above its financial weight.

Football has finally found it's answer to baseball's 'Moneyball'.

"Any fan who doesn't read this book will be left behind." - William Lund.

"Unveils a revolutionary approach to the transfer market. Truly exceptional." - FootballNow.

"A masterclass. The sport of football will never be the same again" - Levi Janssen.

James Tippett worked as a football analyst at Smartodds, a betting consultancy which turns over hundreds of millions of pounds each year. The company, founded and run by Brentford FC owner Matthew Benham, uses pioneering analytical methods to win money through football betting. Benham also uses Smartodds' data to recruit players for Brentford, allowing them to consistently sign undervalued prospects.

Whilst working at the company, Tippett gained an insight into the unique and revolutionary methods used to gauge team and player performance. The 20-year old was a member of the department responsible for collecting match data, based on the Expected Goals method. Having been through the company's training programme, Tippett states that he will never watch a match of football in the same way ever again.

In The Football Code, Tippett promotes a smarter footballing philosophy. He reveals the ground-breaking system used by professional gamblers to make millions, unveiling previously undisclosed methods that have the potential to change the beautiful game forever.