The Purpose Advantage: How to Unlock New Ways of Doing Business by Fromm, Jeff
The Purpose Advantage: How to Unlock New Ways of Doing Business by Fromm, Jeff

The Purpose Advantage: How to Unlock New Ways of Doing Business

In today's noisy market where people have instant access to nearly everything, quality products and services are...
$46.46 AUD
$46.46 AUD
SKU: 9781940858999
Product Type: Books
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Author: Jeff Fromm
Format: Paperback
Language: English
Subtotal: $46.46
The Purpose Advantage: How to Unlock New Ways of Doing Business by Fromm, Jeff

The Purpose Advantage: How to Unlock New Ways of Doing Business

$46.46
The Purpose Advantage: How to Unlock New Ways of Doing Business by Fromm, Jeff

The Purpose Advantage: How to Unlock New Ways of Doing Business

$46.46
Author: Jeff Fromm
Format: Paperback
Language: English
Description
In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization--your brand-- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers--building brand love and loyalty in the process.

Author: Jeff Fromm
Publisher: Vicara Books
Published: 09/17/2019
Pages: 145
Binding Type: Paperback
Weight: 0.80lbs
Size: 8.90h x 6.00w x 0.70d
ISBN: 9781940858999

About the Author
Fromm, Jeff: - Jeff Fromm is President of FutureCast, a marketing consultancy that specializes in millennial trends, and is a contributing writer at Forbes. He is a frequent speaker on marketing, consumer trends, and innovation. Jeff has published numerous research reports on the millennial consumer and is the co-author of Marketing to Millennials (2013), Millennials with Kids (2015), Marketing to Gen Z (2018), and the Purpose Advantage. Jeff has over 25 years of marketing consulting experience across dozens of brands ranging from Build-a-Bear Workshop to Whole Foods. He is a shareholder and Board Member at Three Dog Bakery, Service Management Group, Tickets For Less, and FutureCast. Jeff is a graduate of The Wharton School of the University of Pennsylvania and was an exchange student at The London School of Economics.
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