The Rules of Contagion: Why Things Spread--And Why They Stop by Kucharski, Adam

The Rules of Contagion: Why Things Spread--And Why They Stop

One of the Best Books of 2020 -- Financial Times One of the "Most 2020 Books of...
HK$416.38
HK$416.38
SKU: 9781541674318
Product Type: Books
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Author: Adam Kucharski
Format: Hardcover
Language: English
Subtotal: $416.38
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The Rules of Contagion: Why Things Spread--And Why They Stop by Kucharski, Adam

The Rules of Contagion: Why Things Spread--And Why They Stop

$416.38

The Rules of Contagion: Why Things Spread--And Why They Stop

$416.38
Author: Adam Kucharski
Format: Hardcover
Language: English
One of the Best Books of 2020 -- Financial Times
One of the "Most 2020 Books of 2020" -- Washington Post
One of the Best Science Books of 2020 -- The Times of London
One of the Best Science Books of 2020 -- The Guardian

From ideas and infections to financial crises and fake news, an "utterly timely" look at why the science of outbreaks is the science of modern life
These days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is. Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? Why are disinformation campaigns so effective? And what makes the emergence of new illnesses -- such as MERS, SARS, or the coronavirus disease COVID-19 -- so challenging? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it. Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.

Author: Adam Kucharski
Publisher: Basic Books
Published: 07/07/2020
Pages: 352
Binding Type: Hardcover
Weight: 1.26lbs
Size: 8.30h x 5.80w x 0.90d
ISBN: 9781541674318


Review Citation(s):
Kirkus Reviews 05/15/2020
Choice 03/01/2021

About the Author
Adam Kucharski is an associate professor and a Sir Henry Dale fellow at the London School of Hygiene and Tropical Medicine, where he works on analysis of infectious disease outbreaks. The author of The Perfect Bet, he lives in London.

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