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The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
Can economics be passionate? Can it center on people and what really matters to them day-in and...
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9781610393119
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Can economics be passionate? Can it center on people and what really matters to them day-in and day-out? Can it help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries in their field. In this informative book, they discuss what really works in addressing big social, business, and economic problems, giving us new understanding of the motives underlying human behavior. With these points addressed, incentives can then be structured to change behavior, giving people a method to make significant, positive changes in their lives.
Author: Uri Gneezy, John a. List
Publisher: PublicAffairs
Published: 09/28/2016
Pages: 288
Binding Type: Hardcover
Weight: 1.25lbs
Size: 9.40h x 6.50w x 1.10d
ISBN: 9781610393119
Review Citation(s):
Publishers Weekly 08/26/2013
Kirkus Reviews 09/15/2013
Choice 03/01/2014
About the Author
Uri Gneezy was born and raised in Israel, where he learned applied game theory firsthand in the streets of Tel Aviv. Dr. Gneezy is the Epstein/Atkinson Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at the University of California, San Diego. John A. List grew up in a working-class family in Wisconsin -- where his father drove trucks for a living -- and learned economics in hobby markets. Dr. List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than a decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
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