Think Bigger: How to Innovate

In Think Bigger, Sheena Iyengar--an acclaimed author and expert in the science of choice--answers a timeless question...
HK$294.44
HK$294.44
SKU: 9780231198844
Product Type: Books
Please hurry! Only 1065 left in stock
Author: Sheena Iyengar
Format: Hardcover
Language: English
Subtotal: $294.44
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Think Bigger: How to Innovate by Iyengar, Sheena

Think Bigger: How to Innovate

$294.44

Think Bigger: How to Innovate

$294.44
Author: Sheena Iyengar
Format: Hardcover
Language: English

In Think Bigger, Sheena Iyengar--an acclaimed author and expert in the science of choice--answers a timeless question with enormous implications for problems of all kinds across the world: "How can I get my best ideas?"

Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade.

For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.

Author: Sheena Iyengar
Publisher: Columbia Business School Publishing
Published: 04/11/2023
Pages: 250
Binding Type: Hardcover
Weight: 0.95lbs
Size: 8.60h x 5.80w x 1.20d
ISBN: 9780231198844

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