Tuned In by Stull, Craig
Tuned In by Stull, Craig

Tuned In

If you market a product, service, or idea in any business, industry or organization, you must read...
HK$364.75
HK$364.75
SKU: 9780470260364
Product Type: Books
Please hurry! Only 612 left in stock
Author: Craig Stull
Format: Hardcover
Language: English
Subtotal: $364.75
Tuned In by Stull, Craig

Tuned In

$364.75
Tuned In by Stull, Craig

Tuned In

$364.75
Author: Craig Stull
Format: Hardcover
Language: English
Description
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

Author: Craig Stull
Publisher: Wiley
Published: 06/01/2008
Pages: 224
Binding Type: Hardcover
Weight: 0.87lbs
Size: 9.28h x 6.36w x 0.84d
ISBN: 9780470260364


Review Citation(s):
Publishers Weekly 04/07/2008 pg. 56

About the Author

CRAIG STULL is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework.

PHIL MYERS is President of Pragmatic Marketing. He has led three successful technology start-ups, managed two initial public offerings, and created seven hit products.

DAVID MEERMAN SCOTT is the author of The New Rules of Marketing and PR from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing.

Visit: www.tunedinbook.com.

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